ZwillGen, a prominent law firm specializing in technology and privacy law, announced today the launch of its new artificial intelligence (AI) division following the acquisition of the Washington, D.C.-based firm Luminos.Law. The merger brings six attorneys and data scientists to ZwillGen, expanding its capabilities to address pressing issues such as AI bias, cybersecurity testing, and regulatory compliance—services that have grown increasingly vital as AI technologies face greater scrutiny.
Marc Zwillinger, founder and managing member of ZwillGen, emphasized that the demand for AI and cybersecurity services has surged, particularly as businesses navigate an evolving regulatory landscape. “This merger strengthens our position as we continue to provide cutting-edge legal counsel to clients facing complex technology challenges,” Zwillinger said. “The addition of Luminos’ expertise enables us to offer high-demand services in AI bias and cybersecurity, which are critical to safeguarding our clients’ interests.”
The merger comes as part of a broader wave of small law firm consolidations in early 2025. Other notable mergers this year include the integration of Clyde & Co. with a Dallas-based insurance firm, and Withers’ combination with a Los Angeles law practice. While large mergers have taken place as well, the trend of small firms combining resources continues to reshape the legal landscape.
Founded in 2010, ZwillGen now boasts a team of over 45 attorneys and operates across multiple offices, including Washington, D.C., New York, Chicago, and San Francisco. In addition to its legal services, the firm runs a subsidiary specializing in handling subpoena requests and has an affiliate focused on gaming licensing, bringing its total headcount to approximately 125 professionals.
ZwillGen’s impressive client roster includes major technology and media companies like Airbnb, Bose, DoorDash, NBCUniversal, and The New York Times. The firm’s decision to acquire Luminos aligns with its mission to stay at the forefront of legal developments in the tech sector.
Luminos, founded five years ago, specialized in advising companies on managing AI and analytics risks, providing vital counsel on regulatory compliance and risk mitigation. The firm also launched Luminos.AI in April, a separate software company aimed at bringing its custom AI risk management tools to a broader enterprise audience. While Luminos.AI remains independent, its former managing partner, Andrew Burt, will now focus full time on the software company while also advising ZwillGen’s newly formed AI division.
Brenda Leong, a former attorney at Luminos, has been appointed as the director of ZwillGen’s AI division. Leong will oversee the firm’s expansion into AI law, ensuring that ZwillGen continues to provide comprehensive and innovative legal services to its clients in this rapidly evolving field.
As AI technologies continue to gain prominence across industries, this merger positions ZwillGen as a leader in addressing the complex legal issues surrounding artificial intelligence, data privacy, and cybersecurity.
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