Morgan & Morgan Law Firm Files Lawsuit Accusing New Jersey Marketing Company of Diverting Prospective Clients
Plaintiffs’ law firm, Morgan & Morgan, has taken legal action against a marketing company from New Jersey, alleging that the company is manipulating Google search results to redirect potential clients seeking Morgan & Morgan’s services.
The lawsuit, lodged on Friday in a Florida state court in Orange County, asserts that What If Holdings is paying Google for “click-to-call” advertisements that emerge in searches for the keywords “morgan and morgan.” These ads, when displayed, deceive potential Morgan & Morgan clients into clicking a phone number that ultimately connects them to What If Holdings instead, the lawsuit contends.
Morgan & Morgan claims that What If Holdings gathers information about potential cases from callers and subsequently sells this data as leads to other law firms. This process not only results in Morgan & Morgan losing potential cases but also compels the firm to expend considerable resources to counteract the damage inflicted by What If Holdings. The lawsuit seeks damages exceeding $30,000.
What If Holdings, headquartered in Fort Lee, New Jersey, has yet to respond to requests for comments. Google, though not implicated in the lawsuit, has not immediately addressed requests for comment.
Morgan & Morgan, renowned for its extensive advertising efforts through mediums such as billboards, buses, and television, operates across the country with over 800 attorneys.
This lawsuit isn’t the first instance of Morgan & Morgan confronting companies over Google ads that they argue encroach on their domain, as indicated by court records. Damien Prosser, a key member of Morgan & Morgan’s business litigation group representing the firm in this lawsuit, revealed having initiated over 10 lawsuits related to Google ads over the past approximately seven years.
The legal case is titled “Morgan & Morgan PA v. What If Holdings LLC,” filed in the Circuit Court of the 9th Judicial Circuit for Orange County, Florida, under case number 2023-CA-014765-O.