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Home News Google’S Antitrust Battles: A Deep Dive Into Legal Struggles Over Apps, Searches, And Ads

Google’S Antitrust Battles: A Deep Dive Into Legal Struggles Over Apps, Searches, And Ads

by Celia

In the past week, Alphabet’s Google (GOOGL.O) has encountered significant legal challenges in the U.S. related to its market dominance. A court ruling requires the tech giant to allow competition in its app store, while the U.S. Justice Department is contemplating a drastic move to break up the company to curb its influence over online searches.

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On Monday, U.S. District Judge James Donato in San Francisco issued a court order mandating Google to revamp aspects of its Android app ecosystem. This ruling could result in major changes for consumers, developers, and mobile manufacturers. Starting in November, Google must permit Android users to download applications from alternative platforms and utilize competing in-app payment systems. Additionally, the company is prohibited from financially incentivizing device manufacturers to preinstall its Play Store.

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This order arises from a lawsuit initiated in 2020 by Epic Games, the developer behind the popular video game Fortnite. Epic accused Google of monopolizing app distribution and payment processing within the Android ecosystem. In response, Google announced its intention to appeal the jury’s verdict and contest the court-ordered modifications.

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In a related case involving the Play Store, Google has proposed a $700 million settlement to resolve allegations from consumers and various U.S. states that the company inflated app prices. This proposed settlement is currently under review by Judge Donato, who has raised questions about its adequacy.

Moreover, last month, Epic Games filed another lawsuit alleging that Google unlawfully colluded with Samsung to safeguard the Play Store from competition. Both Google and Samsung have denied these allegations.

At the core of Google’s legal troubles is a lawsuit initiated by the U.S. Justice Department in 2020, focusing on the company’s dominance in online search. In August, U.S. District Judge Amit Mehta ruled that Google had established an illegal monopoly by paying billions to various companies to secure its position as the default search engine worldwide.

On Tuesday, the Justice Department indicated to the court that it may seek to impose structural changes on Google to rectify its antitrust violations. Specific proposals, which could include divesting Google’s Chrome browser and Android operating system, are expected by November. Google plans to submit its own proposed remedies in late December, with a hearing set for April 2025.

Google is also contending with multiple lawsuits challenging its dominance in the digital advertising space. In a non-jury trial held last month, U.S. District Judge Leonie Brinkema in Virginia reviewed a case brought by the Justice Department and several states, accusing Google of unlawfully monopolizing the ad market. The allegations suggest that Google compels customers to use its services and leverages its size to suppress competition. Closing arguments for this case are scheduled for late November.

These escalating legal challenges underscore the significant pressures facing Google as it navigates a complex landscape of antitrust scrutiny in the U.S.

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